Mesmerize Marketing is a point-of-care media company dedicated to educating health conscious consumers within our network of doctors’ offices, dentists and independent pharmacies.
The Mesmerize team brings years of experience from multiple advertising, marketing, and sales channels:
Gregory Leibert, President & Chief Executive Officer: Founded Mesmerize Marketing LLC in February of 2006. Prior to that Greg spent 6 years as Chief Operating Officer of InSite Advertising, where he built and managed a network of 12,000 media boards in 3,000 venues across 65 markets, as well as developed OnSite Promotions, the event marketing and promotions division of the company. In 2004 InSite Advertising Inc. was acquired by Alloy Media & Marketing (NASDAQ: ALOY). When Greg isn’t spending his free time traveling the world, he enjoys exploring Brooklyn with his wife and dog, cheering on his alma mater, the Michigan Wolverines, and playing softball.
Craig Mait, Chief Operating Officer & General Counsel: After serving as the company’s General Counsel, Craig joined Mesmerize Marketing in a full-time capacity in 2009. Craig manages day-to-day operations for all media placement, including leasing space and posting all client campaigns. Craig also plays a vital role in developing strategic business partnerships and joint ventures. Craig was formerly a Senior Associate at Mait, Wang, and Simmons. In his free time Craig enjoys running, going to the beach, and spending time with his daughter.
Paul Ellis, Executive Vice President, Sales & Business Development: Paul served as a Senior Account Executive at Mesmerize Marketing for four years before being promoted to Vice President of Sales and Business Development. He brings twelve years of advertising experience with him and held sales positions at Titan Worldwide and Katz Media Group prior to joining the Mesmerize team. When Paul is not running the company’s sales and business development and attending to our clients’ needs, you can find him playing with his beloved French Bulldog, Eloise.
Mathew Reynders, Vice President, Business Development: Mat joined Mesmerize after serving in a wide array of marketing, strategy, and financial roles at large-scale media brands, including Hearst, Time Inc., and WebMD. Mat leads the company’s strategic partnership initiatives, including digital growth and expansion. He holds a Master’s Degree in Business Administration from Duke University and teaches in NYU’s Graduate School of Media & Publishing. In his free time, Mat enjoys playing basketball and golf, while attempting to escape the cold weather as often as possible.
Andrew Schwartz, Director of Operations: Born and raised in New York City, Andrew started at Mesmerize Marketing in 2015 as a Media Manager and was promoted to Operations Director. Before joining the Mesmerize team, he spent 3 years working at an event marketing agency managing Tour Managers throughout the country. Andrew led the event marketing department for a small Wine and Spirits importer while receiving his Masters in Branding at the School of Visual Arts. When not at work, Andrew likes to spend time hanging with his dog and escaping the city as much as possible.
Greg Desrouleaux, Senior Marketing Specialist: A Queens native who joined Mesmerize in 2016, he brings an engaging and creative attitude, as well as 8 years of out-of-home media experience to the mix. He has a varied professional background in the industry, having held positions at Van Wagner Outdoor, Outfront Media and Clear Channel. He graduated St. John’s University with a B.S. in Communications and a Masters in Sociology. Constantly being bitten by the travel bug, he enjoys exploring all corners of the globe and considering himself a consummate “collector of experiences”. His wily cat, Chance, loves to hear the riveting tales of his adventures, probably.
Katie Kurz, Operations Manager: Katie joined Mesmerize in 2016 as a Coordinator overseeing our Program Managers who distribute our educational marketing materials to doctors’ offices and pharmacies. She has since been promoted to Operations Manager, where she oversees daily routing and reporting. Prior to Mesmerize, Katie was the Operations Manager of a dog walking company. When Katie is not in the office, you can usually find her rocking out at a spin class or eating her way through Manhattan. She still loves dog sitting too!
Anthony Hoffend, Operations Coordinator: Tony came from a startup in the cloud storage industry where he was heavily involved in both operations and sales. He brings a wide variety of database maintenance, info mining, and integration strategies to Mesmerize where he is currently managing the digital record system. Tony is a Rochester, NY native and is used to the bitter tundra. When he’s not in the office, he can be found skiing upstate or playing ice hockey at Chelsea Piers. He has a soft side as well, for he can also be found in Washington Square Park with his two new Dachshund puppies.