Sample Research Summary: Flector Patch (King Pharmaceuticals)
Mesmerize Marketing initiated a two-pronged program in August of 2010
meant to stimulate incremental Rx demand for King Pharmaceuticals’ Flector Patch.
Flector Patch NRx Comparison
During the six month post-test period, Test physicians prescribed 36.3% more Flector Patch NRx compared to Control physicians; this change in prescribing behavior is statistically significant (cl=95.12%)