Proof of Performance (POP)

Each of our POPs include both digital images and written reports. We understand that visual and statistical data is imperative in measuring the effectiveness of an Out-of-Home Advertising campaign

• Digital Images: Each of our reports include pictures of the ad buy, media in its environment, and consumer impact
• Venue Lists: Summary data from each location
• Electronic Access: Clients view POP reports online via a password-protected web page
• Verification Log (digital only): The network records each time the digital ad is played and notifies us if there is an interruption in the loop